Shireen Brathwaite
Product leader, builder, and believer in technology that expands human capability.
You're shipping something hard — an AI product, a complex platform, a team going from 0 to 1. I help you cut through the noise, set clear outcomes, and ship work that creates real value.
Work with me
Fractional, part-time & project-based
I'm open to engagements under 20 hours/week. Based in Austin, flexible on location. Let's talk about how AI can drive meaningful outcomes for your business.
Fractional Product Leadership
Provide product direction for teams navigating AI strategy, product-market fit, or scaling. I embed with your team and bring structure, clarity, and momentum. Experienced hiring exceptional product talent across levels.
AI Builder
Ship AI-powered products from concept to launch. I work hands-on with AI tools to build, test, and iterate quickly — from internal tools to customer-facing products. Set and measure outcomes to ensure real value creation.
Super-IC Product Manager
Embedded, execution-focused product management for your most critical initiative. I drive the work forward — research, specs, stakeholder alignment, and shipping. Set and measure outcomes to ensure real value creation.
Selected work
Products I've led.
A few of the roles that shaped how I think about product — each one a long arc of building, growing teams, and making complex things feel usable.
2024 – 2026
Square
Product Director, Reporting
Helped millions of sellers understand and grow their businesses.
Led team to consolidate over 52 different reports to help simplify data workflows. Launched Accounting reports to help with cash in reconciliation and cashflow management. Led to a 40% reduction in support cases. New reporting capabilities helped Square grow upmarket to multi-location, larger sellers.
Watch product overview
2022 – 2024
Aurora Solar
Director of Product
Making it faster — and more accurate — to put solar on a rooftop.
Led a team of 9 PMs building residential and commercial solar design tools. Used AI to automate the design process cutting design time by 70%.
See Aurora Design Mode
2019 – 2022
Remix (acquired by Via Transportation)
Principal PM, Streets
Concept design tool used by city planners to reimagine their streets for pedestrians, cyclists, transit, and cars.
Led product development team to build advanced editing capabilities to Remix Streets design tool. Grew global adoption and increased usage 6x within 3 months of launch.
Visit Remix Streets
2014 – 2016
Learning Objects (acquired by Cengage Learning)
Director, Product Management
Next-generation, competency-based learning platform grounded in learning science research.
Improved student learning outcomes over the legacy online learning platform. Shipped a 0 to 1 platform successfully adopted by partner universities. Grew product management team from 1 to 7 PMs and shifted the company from services-led to product-led. Product adoption and retention were major contributing factors to the successful acquisition by Cengage Learning.
What I'm making
A few small products, built with AI.
Smaller in scale than the work I've led, but closer to the material. Each one started with a practical question, and each shipped as a real tool.
Hyperlocal radar weather for people who prioritize getting outside.
A focused tool that answers one question well: when is the best window today to run, walk, or cycle? Minute-by-minute radar data, activity-aware recommendations, and a design that stays out of the way.
Built with Claude 4.5, 4.6, 4.7 and Nano Banana. Early prototyping with Lovable.
Pinellas County Tax Lien Finder
A personal research tool, made public.
An automated daily email that surfaces tax lien auction properties near my mother — enriched with market values, flood risk, and elevation. What started as a practical need for my family became a small case study in how AI can compress hours of research into a morning read.
Built with Claude Cowork Opus 4.6
A marketing site for a whole-house remodeling contractor.
Lead generation, service pages, testimonials, and project gallery for a licensed contractor serving Washington DC, Baltimore, and Annapolis. Designed to earn trust quickly and convert visitors into calls.
Built with Claude Code Opus 4.6
Say hello
I'm always glad to meet thoughtful people building meaningful things.
Whether you're exploring a collaboration or just want to connect, I'd love to hear from you.
A short note
What I believe about product.
I've never been drawn to technology for its own sake. What moves me is the moment when something complicated becomes understandable — when a product helps a person see more clearly, decide more confidently, or imagine a better way forward.
Over 24 years, that has looked like many things: software that helps sellers make sense of their businesses at Square, tools for designing safer city streets at Remix, software that made clean energy easier to bring into the world at Aurora Solar, and platforms for competency-based learning grounded in learning science research at Learning Objects. Different industries, same impulse: make something useful, humane, and empowering.
Earlier, I taught computer science at Harvard Summer School, Cambridge College, and Putian University in China — an experience that sharpened my belief that technology should expand, not gatekeep, human capability.
Lately I've been building smaller products of my own — weather, workflows, research, marketing sites — all built with AI as a collaborator. Staying close to building keeps my technical skills sharp.
Education
Where I studied.
BS, Computer Science
MBA, International Business